Sitecore Marketing Operations
Sitecore has a full suite of marketing and analytics functionality. Unfortunately, the vast majority of Sitecore customers have yet to really use these tools execute against a digital strategy. Bonfire helps marketing teams to build the necessary skills and configure Sitecore to meet their marketing objectives.
Bonfire’s Sitecore Marketing Operations options include;
Profile / persona configuration
Personalization
Page & component test configuration
Engagement plan set-up
Event, goal & outcome set-up
Engagement value configuration
Analytics configuration – Experience Analytics & Path Analyzer
Experience database (xDB) configuration
Email Experience Manager (eXM) configuration
Program advisory & oversight
For marketing teams that are just getting acquainted with Sitecore, Bonfire offers its GoGuide service. This is an introductory overview of the Sitecore XP suite that includes marketing functionality configuration in your system.
Bonfire has deep marketing operations experience within the following verticals;
Consumer brand / Retail: customer segmentation, persona development, user journey mapping, Sitecore marketing functions
B2B: Account based marketing, lead scoring, funnel set-up
Membership / Association: Member engagement optimization, member journey mapping
INTERESTED?
Let’s set-up a call to do a deep dive on your Sitecore implementation and see if we can help.