Bonfire exists to enable more meaningful engagement between organizations and their customers
...through best-practice Sitecore strategy, implementation & customization
Sitecore Implementation & Customization
Leverage the power of Sitecore through a best-practice implementation
Upgrades, ground-up implementations, customization, integration
Customer Experience Design
Customers always have an experience - good, bad or indifferent.
We help organizations design and implement effective customer experience strategies
Sitecore customers have plenty of options when it comes to eCommerce
We help organizations design eCommerce requirements and make the best platform decision
A play-by-play of our first machine learning model. How we got started.
Context Marketing is a pretty popular buzzword in modern marketing, but what does it actually mean? Here’s our take.
Have you ever asked a MarTech question and been more confused after you got the answer?
Do you know enough about your MarTech stack to be able to have a productive marketing conversation? If not, it may be time to build out some skills.
Have you ever noticed that some organizations are prone to struggle with digital/IT projects? Organizationally, are you the sheep or the shepherd when it comes to owning your MarTech stack?
Looking to set-up Sitecore Experience Analytics? Most folks don't initially understand how much of Sitecore's overall marketing configuration pushes through to the various Sitecore analytics tools. Or put another way, you need to set-up Sitecore for marketing in order to get better analytics out of Sitecore.
Goals are a big part of the feedback loop in Sitecore. Repeat visits can be useful in top of funnel reporting.
What kind of skills do I need to hire for and what should my team look like? Evolving from a traditional marketing and technology org chart to a structure optimized for context marketing is neither simple or easy.
Part of business transformation (digital transformation) is moving from a hierarchical, command & control culture to more of a distributed and independent culture. Sensing and processing tensions is part of that.
When you see the gobbledygook from industry consultants, it often times means that they either don't have the specifics of the marketing process or they're trying to hide the process from you.