Bonfire exists to enable Sitecore customers to do more with the investment that they made…
...through best-practice Sitecore advisory, training and customization
Are you not getting what you expected out of your Sitecore implementation? Maybe you need an independent review?
A 30-day program to introduce Sitecore customers to the marketing functionality in Sitecore XP. You bought it. Now use it!
Get your .NET development team the Sitecore training that they need. Custom programs that go well beyond Sitecore training.
Customer journey mapping is a big topic within the customer experience space. This post shares some thoughts on how to implement customer journey tracking in Sitecore.
Let’s be honest - Configuring marketing operations in Sitecore can be tricky. There are a lot of knobs to turn and levers to flip. And, you can’t always tell right away whether your actions had the desired effect. When I troubleshoot Sitecore marketing operations, I tend to look at the marketing trigger first. To do that, I use xDBPeek.
Stop thinking about Sitecore as a website. It’s now your central information / experience delivery vehicle. And, you need a strong content model to deliver that.
Sitecore 9 includes the ability to capture non-web interactions and store them in xDB. This post outlines interactions and strives to get the marketer thinking about how to use them to track non-web areas of the customer journey.
Auto ML (automated machine learning) is getting baked into more & more data analytics and Line of Business systems. The result is a new set of point & click functionality that non-data scientists can use to take their first steps into machine learning.
Are you struggling with organizational transformation? It’s people, process & technology, in that order.
If you employ a B2B sales model and aren’t getting enough MQLs from your web traffic, consider this…
As a marketer - if we can understand what xConnect can do, we can get a much better view of our customer.
It is imperative for brand leaders in commoditized industries to relentlessly hunt out and remove any friction from customer facing business processes.
Bonfire, a Sitecore Partner, is pleased to announced that Chris Auer and James Williamson have been named “Most Valuable Professionals (MVP)” by Sitecore ®, the global leader in experience management software.