Bonfire exists to enable Sitecore customers to do more with the investment that they made…
...through best-practice Sitecore advisory, training and customization
Are you not getting what you expected out of your Sitecore implementation? Maybe you need an independent review?
A 30-day program to introduce Sitecore customers to the marketing functionality in Sitecore XP. You bought it. Now use it!
Get your .NET development team the Sitecore training that they need. Custom programs that go well beyond Sitecore training.
Nobody likes problems during a project. But if you come in to a project thinking that it’s going to be perfect during UAT, or even after launch, you’re always going to be sorely disappointed.
A play-by-play of our first machine learning model. How we got started.
Context Marketing is a pretty popular buzzword in modern marketing, but what does it actually mean? Here’s our take.
Have you ever asked a MarTech question and been more confused after you got the answer?
Do you know enough about your MarTech stack to be able to have a productive marketing conversation? If not, it may be time to build out some skills.
Have you ever noticed that some organizations are prone to struggle with digital/IT projects? Organizationally, are you the sheep or the shepherd when it comes to owning your MarTech stack?
Looking to set-up Sitecore Experience Analytics? Most folks don't initially understand how much of Sitecore's overall marketing configuration pushes through to the various Sitecore analytics tools. Or put another way, you need to set-up Sitecore for marketing in order to get better analytics out of Sitecore.
Goals are a big part of the feedback loop in Sitecore. Repeat visits can be useful in top of funnel reporting.
What kind of skills do I need to hire for and what should my team look like? Evolving from a traditional marketing and technology org chart to a structure optimized for context marketing is neither simple or easy.
Part of business transformation (digital transformation) is moving from a hierarchical, command & control culture to more of a distributed and independent culture. Sensing and processing tensions is part of that.