Bonfire exists to enable more meaningful engagement between organizations and their customers
...through best-practice Sitecore strategy, implementation & customization
Sitecore Implementation & Customization
Leverage the power of Sitecore through a best-practice implementation
Upgrades, ground-up implementations, customization, integration
Customer Experience Design
Customers always have an experience - good, bad or indifferent.
We help organizations design and implement effective customer experience strategies
Sitecore customers have plenty of options when it comes to eCommerce
We help organizations design eCommerce requirements and make the best platform decision
This morning, at its annual conference, Sitecore will announce the release of Sitecore 9. We spent the summer with the Sitecore 9 preview. Some thoughts...
Web content accessibility has become a hot topic this year after a wave of recent ADA lawsuits. A solid content model can help with accessibility.
Engagement value is still a fuzzy concept for a lot of @Sitecore customers. Some thoughts on building Engagement Value into your buyer journey.
Well rounded personas help customer experience designers construct personalized customer journeys that really resonate with your visitors. If you struggle with personalization, you may be suffering from Flat Stanley Syndrome.
We talk about context all the time. Context marketing is delivering personalized messaging to the right person, through the right channel at the right time. Well, context applies to platform training too.
Effective context marketing requires customer data. By using xDB as a customer hub we can collect, transform, store and make use of everything we know about the customer.
A well-executed localization strategy presents the brand in the context of the market we’re in. A few things to think about when localizing content...
You've decided to re-platform to Sitecore and want to get it right the first time. Your level of internal proficiency should influence your implementation partner decision.