Bonfire exists to enable more meaningful engagement between organizations and their customers
...through best-practice Sitecore strategy, implementation & customization
Sitecore Implementation & Customization
Leverage the power of Sitecore through a best-practice implementation
Upgrades, ground-up implementations, customization, integration
Customer Experience Design
Customers always have an experience - good, bad or indifferent.
We help organizations design and implement effective customer experience strategies
Sitecore customers have plenty of options when it comes to eCommerce
We help organizations design eCommerce requirements and make the best platform decision
Looking to set-up Sitecore Experience Analytics? Most folks don't initially understand how much of Sitecore's overall marketing configuration pushes through to the various Sitecore analytics tools. Or put another way, you need to set-up Sitecore for marketing in order to get better analytics out of Sitecore.
Goals are a big part of the feedback loop in Sitecore. Repeat visits can be useful in top of funnel reporting.
What kind of skills do I need to hire for and what should my team look like? Evolving from a traditional marketing and technology org chart to a structure optimized for context marketing is neither simple or easy.
Part of business transformation (digital transformation) is moving from a hierarchical, command & control culture to more of a distributed and independent culture. Sensing and processing tensions is part of that.
When you see the gobbledygook from industry consultants, it often times means that they either don't have the specifics of the marketing process or they're trying to hide the process from you.
A common root cause of organizational struggles with digital can be tied to how the organizations approach innovation. Here's a rubric for including ideation into your operating budget.
Bonfire, a Sitecore Partner, is pleased to announced that Chris Auer and James Williamson have been named “Most Valuable Professionals (MVP)” by Sitecore ®, the global leader in experience management software.
A short show & tell on how we hacked a simple integration between Adobe Lightroom and Sitecore Media Library. 1-click image publishing.
So, I won our NFL football pool this year. What's this have to do with marketing or Sitecore? Read on...
A short show & tell on how we used the Advanced Image Module in the Sitecore Marketplace to deliver focal point image management to content editors.