Sitecore Bonfire-KickFire Module

We're bullish on the power of Sitecore experience marketing for B2B brands and have released a Sitecore module to help with account based personalization.  Here's an overview of the module functionality. 

IP LOOKUP & BUSINESS INFO APPEND

Our module catches visitor IP information, routes to a service for business contact and firmographic data, returns that data to xDB and formats it for use within Sitecore XP.  We collect: 

  • Company name, website, corporate address
  • Employee size range
  • Revenue volume range
  • Company industry grouping (from SIC code) that aligns with your markets

This information is injected into the xDB as a new company tab within the experience profile. 

PROFILE BASED PERSONALIZATION

Key firmographic data like region (location), employee size range, revenue volume range and industry grouping is associated with pre-built Sitecore profiles and profile keys.  We add the firmographic profiles and keys as part of the module.  We also add a starter engagement plan -- enough functionality to get you started.  

Downloads

Sitecore module install package (version 0.5.1 Beta)

Module documentation

Support

If you have installation questions or issues please send an email to kickfire@buildabonfire.com.  If you’d like some help building a great customer experience within Sitecore, let’s talk.