Sitecore Bonfire-KickFire Module
We're bullish on the power of Sitecore experience marketing for B2B brands and have released a Sitecore module to help with account based personalization. Here's an overview of the module functionality.
IP LOOKUP & BUSINESS INFO APPEND
Our module catches visitor IP information, routes to a service for business contact and firmographic data, returns that data to xDB and formats it for use within Sitecore XP. We collect:
- Company name, website, corporate address
- Employee size range
- Revenue volume range
- Company industry grouping (from SIC code) that aligns with your markets
This information is injected into the xDB as a new company tab within the experience profile.
PROFILE BASED PERSONALIZATION
Key firmographic data like region (location), employee size range, revenue volume range and industry grouping is associated with pre-built Sitecore profiles and profile keys. We add the firmographic profiles and keys as part of the module. We also add a starter engagement plan -- enough functionality to get you started.
Sitecore module install package (version 0.5.1 Beta)