Nobody likes problems during a project. But if you come in to a project thinking that it’s going to be perfect during UAT, or even after launch, you’re always going to be sorely disappointed.
Looking to set-up Sitecore Experience Analytics? Most folks don't initially understand how much of Sitecore's overall marketing configuration pushes through to the various Sitecore analytics tools. Or put another way, you need to set-up Sitecore for marketing in order to get better analytics out of Sitecore.