What kind of skills do I need to hire for and what should my team look like? Evolving from a traditional marketing and technology org chart to a structure optimized for context marketing is neither simple or easy.
Part of business transformation (digital transformation) is moving from a hierarchical, command & control culture to more of a distributed and independent culture. Sensing and processing tensions is part of that.
Bonfire, a Sitecore Partner, is pleased to announced that Chris Auer and James Williamson have been named “Most Valuable Professionals (MVP)” by Sitecore ®, the global leader in experience management software.
Well rounded personas help customer experience designers construct personalized customer journeys that really resonate with your visitors. If you struggle with personalization, you may be suffering from Flat Stanley Syndrome.
We talk about context all the time. Context marketing is delivering personalized messaging to the right person, through the right channel at the right time. Well, context applies to platform training too.