Customer journey mapping is a big topic within the customer experience space. This post shares some thoughts on how to implement customer journey tracking in Sitecore.
Let’s be honest - Configuring marketing operations in Sitecore can be tricky. There are a lot of knobs to turn and levers to flip. And, you can’t always tell right away whether your actions had the desired effect. When I troubleshoot Sitecore marketing operations, I tend to look at the marketing trigger first. To do that, I use xDBPeek.
Looking to set-up Sitecore Experience Analytics? Most folks don't initially understand how much of Sitecore's overall marketing configuration pushes through to the various Sitecore analytics tools. Or put another way, you need to set-up Sitecore for marketing in order to get better analytics out of Sitecore.