Auto ML (automated machine learning) is getting baked into more & more data analytics and Line of Business systems. The result is a new set of point & click functionality that non-data scientists can use to take their first steps into machine learning.
Looking to set-up Sitecore Experience Analytics? Most folks don't initially understand how much of Sitecore's overall marketing configuration pushes through to the various Sitecore analytics tools. Or put another way, you need to set-up Sitecore for marketing in order to get better analytics out of Sitecore.