Engagement value is still a fuzzy concept for a lot of @Sitecore customers. Some thoughts on building Engagement Value into your buyer journey.
I've written several times about consumer brands dealing with channel conflict. The multi-channel retailer often times has a bit of internal channel conflict going on as well - web sales vs. in-store sales. Even though the teams are part of the same company there can often be division between the online and in-store departments.
We're building a new Bonfire site. At the same time our development team is working on a Helix-based project, I’m building out the same site using the Sitecore Experience Accelerator (SXA). So, I guess you could say we’re building the new Bonfire site twice. This post is about my first weekend with SXA.
…"they aren't taking advantage of any of the Sitecore XP functionality in phase 1" - No personalization, no testing, no engagement automation, no engagement value, no notion of personas or customer segmentation.
Here are some warning signs that your new experience project may end up only a CMS project.