As a marketer - if we can understand what xConnect can do, we can get a much better view of our customer.
Customer experience is everything when your offering is a commodity
Three-Peat: Bonfire Earns 3rd MVP Awards for Strategy & Technology
Steer early, steer often
Add some risk to your projects
My first walk with machine learning and Sitecore
What is context marketing?
How to ask a good question
I don't speak tech
Are you a sheep or a shepherd?
Getting more out of Sitecore Experience Analytics
Looking to set-up Sitecore Experience Analytics? Most folks don't initially understand how much of Sitecore's overall marketing configuration pushes through to the various Sitecore analytics tools. Or put another way, you need to set-up Sitecore for marketing in order to get better analytics out of Sitecore.