Engagement value is still a fuzzy concept for a lot of @Sitecore customers. Some thoughts on building Engagement Value into your buyer journey.

Well rounded personas help customer experience designers construct personalized customer journeys that really resonate with your visitors.  If you struggle with personalization, you may be suffering from Flat Stanley Syndrome.

A project profile on a recent Sitecore upgrade and re-template initiative for a large retailer

We talk about context all the time. Context marketing is delivering personalized messaging to the right person, through the right channel at the right time. Well, context applies to platform training too.

Effective context marketing requires customer data.  By using xDB as a customer hub we can collect, transform, store and make use of everything we know about the customer.  

The 2017 MarTech conference blends graduate-level marketing, technology and management topics; a must for any marketing technologist.

A well-executed localization strategy presents the brand in the context of the market we’re in.  A few things to think about when localizing content...

You've decided to re-platform to Sitecore and want to get it right the first time.  Your level of internal proficiency should influence your implementation partner decision.  

File this under pet peeve.  I use the experience profile a lot and most days I just want to get to my experience profile tabs.  Here are the steps to hide the timeline in the experience profile. 

We spend a lot of time designing customer engagements; tailoring messaging...  But, how well are we listening to the customer?

Bonfire, a Sitecore Partner, is pleased to announced that Chris Auer and James Williamson have been named “Most Valuable Professionals (MVP)” by Sitecore ®, the global leader in experience management software.

Sitecore's testing functionality is a powerful, yet seldomly used feature of the XP platform.  With Sitecore 8, testing options are available directly from the Experience Editor, during the content editing session.  It's clear that Sitecore is encouraging editors to test early and often.  

Big news this week at the National Retail Federation 'Big Show' convention with the major release of Sitecore Commerce 8.2.1.  This should be a breakout year for Sitecore Commerce.

Last month I decided I wanted to get the Sitecore Professional Developer Certification.  A pretty standard professional development step for someone that works with Sitecore for a living.  Except, I’m not a developer; I’m a marketer.

I recently found myself at a neighborhood social, bumping into people and engaging in small talk & thought about how the cocktail party small talk process is similar to personalization tactics.  

Join Bonfire on January 10th for the next Florida Sitecore Users Group meeting.  We'll be talking xDB.

I've written several times about consumer brands dealing with channel conflict.  The multi-channel retailer often times has a bit of internal channel conflict going on as well - web sales vs. in-store sales.  Even though the teams are part of the same company there can often be division between the online and in-store departments.

Who here has heard, "It's a high priority, from our CEO"?  Some thoughts on the impact of the influence of the highest paid person's opinion (HiPPO).