Stop thinking about Sitecore as a website. It’s now your central information / experience delivery vehicle. And, you need a strong content model to deliver that.

Sitecore 9 includes the ability to capture non-web interactions and store them in xDB. This post outlines interactions and strives to get the marketer thinking about how to use them to track non-web areas of the customer journey.

Auto ML (automated machine learning) is getting baked into more & more data analytics and Line of Business systems. The result is a new set of point & click functionality that non-data scientists can use to take their first steps into machine learning.

Are you struggling with organizational transformation? It’s people, process & technology, in that order.

If you employ a B2B sales model and aren’t getting enough MQLs from your web traffic, consider this…

As a marketer - if we can understand what xConnect can do, we can get a much better view of our customer.    

It is imperative for brand leaders in commoditized industries to relentlessly hunt out and remove any friction from customer facing business processes.

Bonfire, a Sitecore Partner, is pleased to announced that Chris Auer and James Williamson have been named “Most Valuable Professionals (MVP)” by Sitecore ®, the global leader in experience management software.

Modern marketing is not about set it & forget it.  We don’t print brochures anymore.  Our messaging is dynamic…

Nobody likes problems during a project. But if you come in to a project thinking that it’s going to be perfect during UAT, or even after launch, you’re always going to be sorely disappointed.

A play-by-play of our first machine learning model. How we got started.

Context Marketing is a pretty popular buzzword in modern marketing, but what does it actually mean? Here’s our take.

Have you ever asked a MarTech question and been more confused after you got the answer?

Do you know enough about your MarTech stack to be able to have a productive marketing conversation? If not, it may be time to build out some skills.

Have you ever noticed that some organizations are prone to struggle with digital/IT projects? Organizationally, are you the sheep or the shepherd when it comes to owning your MarTech stack?

Looking to set-up Sitecore Experience Analytics?  Most folks don't initially understand how much of Sitecore's overall marketing configuration pushes through to the various Sitecore analytics tools.  Or put another way, you need to set-up Sitecore for marketing in order to get better analytics out of Sitecore.  

Goals are a big part of the feedback loop in Sitecore.  Repeat visits can be useful in top of funnel reporting.

What kind of skills do I need to hire for and what should my team look like?  Evolving from a traditional marketing and technology org chart to a structure optimized for context marketing is neither simple or easy. 

Part of business transformation (digital transformation) is moving from a hierarchical, command & control culture to more of a distributed and independent culture.  Sensing and processing tensions is part of that.  

When you see the gobbledygook from industry consultants, it often times means that they either don't have the specifics of the marketing process or they're trying to hide the process from you.