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Bonfire Inc.

Home
Sitecore Consulting
Sitecore Consulting
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About Bonfire
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A variety of industry musings, insights, what's worked and what hasn't...

James Williamson
February 11, 2019

A Marketers Guide to xConnect

James Williamson
February 11, 2019
A Marketers Guide to xConnect

As a marketer - if we can understand what xConnect can do, we can get a much better view of our customer.    

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James Williamson
February 2, 2019

Customer experience is everything when your offering is a commodity

James Williamson
February 2, 2019
Customer experience is everything when your offering is a commodity

It is imperative for brand leaders in commoditized industries to relentlessly hunt out and remove any friction from customer facing business processes.

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James Williamson
January 31, 2019

Three-Peat: Bonfire Earns 3rd MVP Awards for Strategy & Technology

James Williamson
January 31, 2019
Three-Peat:  Bonfire Earns 3rd MVP Awards for Strategy & Technology

Bonfire, a Sitecore Partner, is pleased to announced that Chris Auer and James Williamson have been named “Most Valuable Professionals (MVP)” by Sitecore ®, the global leader in experience management software.

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James Williamson
January 27, 2019

Steer early, steer often

James Williamson
January 27, 2019
Steer early, steer often

Modern marketing is not about set it & forget it.  We don’t print brochures anymore.  Our messaging is dynamic…

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James Williamson
January 6, 2019

Add some risk to your projects

James Williamson
January 6, 2019
Add some risk to your projects

Nobody likes problems during a project. But if you come in to a project thinking that it’s going to be perfect during UAT, or even after launch, you’re always going to be sorely disappointed.

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James Williamson
September 3, 2018

My first walk with machine learning and Sitecore

James Williamson
September 3, 2018
My first walk with machine learning and Sitecore

A play-by-play of our first machine learning model. How we got started.

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James Williamson
August 26, 2018

What is context marketing?

James Williamson
August 26, 2018
What is context marketing?

Context Marketing is a pretty popular buzzword in modern marketing, but what does it actually mean? Here’s our take.

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James Williamson
August 11, 2018

How to ask a good question

James Williamson
August 11, 2018
How to ask a good question

Have you ever asked a MarTech question and been more confused after you got the answer?

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James Williamson
July 26, 2018

I don't speak tech

James Williamson
July 26, 2018
I don't speak tech

Do you know enough about your MarTech stack to be able to have a productive marketing conversation? If not, it may be time to build out some skills.

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James Williamson
July 21, 2018

Are you a sheep or a shepherd?

James Williamson
July 21, 2018
Are you a sheep or a shepherd?

Have you ever noticed that some organizations are prone to struggle with digital/IT projects? Organizationally, are you the sheep or the shepherd when it comes to owning your MarTech stack?

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James Williamson
July 8, 2018

Getting more out of Sitecore Experience Analytics

James Williamson
July 8, 2018
Getting more out of Sitecore Experience Analytics

Looking to set-up Sitecore Experience Analytics?  Most folks don't initially understand how much of Sitecore's overall marketing configuration pushes through to the various Sitecore analytics tools.  Or put another way, you need to set-up Sitecore for marketing in order to get better analytics out of Sitecore.  

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James Williamson
April 25, 2018

I'll be back - Repeat visit goals in Sitecore

James Williamson
April 25, 2018
I'll be back - Repeat visit goals in Sitecore

Goals are a big part of the feedback loop in Sitecore.  Repeat visits can be useful in top of funnel reporting.

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James Williamson
April 15, 2018

Building a context marketing team

James Williamson
April 15, 2018
Building a context marketing team

What kind of skills do I need to hire for and what should my team look like?  Evolving from a traditional marketing and technology org chart to a structure optimized for context marketing is neither simple or easy. 

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James Williamson
April 1, 2018

Sensing and Processing Tensions

James Williamson
April 1, 2018
Sensing and Processing Tensions

Part of business transformation (digital transformation) is moving from a hierarchical, command & control culture to more of a distributed and independent culture.  Sensing and processing tensions is part of that.  

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James Williamson
March 4, 2018

Pay no attention to the man behind the curtain

James Williamson
March 4, 2018
Pay no attention to the man behind the curtain

When you see the gobbledygook from industry consultants, it often times means that they either don't have the specifics of the marketing process or they're trying to hide the process from you.

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James Williamson
February 5, 2018

Include Ideation Into Your Operating Budget

James Williamson
February 5, 2018
Include Ideation Into Your Operating Budget

A common root cause of organizational struggles with digital can be tied to how the organizations approach innovation.  Here's a rubric for including ideation into your operating budget.

Tagged: Organization Design

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James Williamson
January 31, 2018

Bonfire doubles up on the MVP Awards again

James Williamson
January 31, 2018
Bonfire doubles up on the MVP Awards again

Bonfire, a Sitecore Partner, is pleased to announced that Chris Auer and James Williamson have been named “Most Valuable Professionals (MVP)” by Sitecore ®, the global leader in experience management software.

Comment
James Williamson
January 27, 2018

Show & Tell - Lightroom to Media Library

James Williamson
January 27, 2018
Show & Tell - Lightroom to Media Library

A short show & tell on how we hacked a simple integration between Adobe Lightroom and Sitecore Media Library.  1-click image publishing.  

Tagged: Sitecore

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James Williamson
January 20, 2018

How I Used Data Science To Win My Football Pool

James Williamson
January 20, 2018
How I Used Data Science To Win My Football Pool

So, I won our NFL football pool this year.  What's this have to do with marketing or Sitecore?  Read on...

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James Williamson
January 13, 2018

Show & Tell - Focal Point Image Component

James Williamson
January 13, 2018
Show & Tell - Focal Point Image Component

A short show & tell on how we used the Advanced Image Module in the Sitecore Marketplace to deliver focal point image management to content editors.  

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Bonfire Inc., 665 S Orange Ave, Suite 12, Sarasota, FL, 34236, United States941-586-1347jbw@buildabonfire.com

Bonfire Inc.
665 S Orange Ave., Suite 12  Sarasota, FL  34236
941-586-1347   hello@buildabonfire.com

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