Join Bonfire on January 10th for the next Florida Sitecore Users Group meeting. We'll be talking xDB.
In-store digital attribution and Sitecore xDB
I've written several times about consumer brands dealing with channel conflict. The multi-channel retailer often times has a bit of internal channel conflict going on as well - web sales vs. in-store sales. Even though the teams are part of the same company there can often be division between the online and in-store departments.
It's a high priority, from our CEO
My First Weekend with the Sitecore Experience Accelerator (SXA)
We're building a new Bonfire site. At the same time our development team is working on a Helix-based project, I’m building out the same site using the Sitecore Experience Accelerator (SXA). So, I guess you could say we’re building the new Bonfire site twice. This post is about my first weekend with SXA.
The importance of personalization in phase 1
…"they aren't taking advantage of any of the Sitecore XP functionality in phase 1" - No personalization, no testing, no engagement automation, no engagement value, no notion of personas or customer segmentation.
Here are some warning signs that your new experience project may end up only a CMS project.
The death of the product catalog
There is a different type of shopping. One that is experience based. So many product and service purchases today occur at the end of a customer journey that is based more on the customers expected experience with the product or service then based on the specific attributes of the product or service.