Extending xDB

We presented to the Florida Sitecore User Group in January on the topic of using xDB to build the customer golden record.   We recorded a version of the presentation to share with the Sitecore community.  Discussion points include: 

  • Customer data sources and the golden record
  • xDB as a customer data hub
  • xDB facet extension
  • Dynamic segmentation & use in engagement plans

If you have any questions or would like to get your hands on the Sitecore Kickfire module that we discussed, please contact us directly.