We presented to the Florida Sitecore User Group in January on the topic of using xDB to build the customer golden record. We recorded a version of the presentation to share with the Sitecore community. Discussion points include:
- Customer data sources and the golden record
- xDB as a customer data hub
- xDB facet extension
- Dynamic segmentation & use in engagement plans
If you have any questions or would like to get your hands on the Sitecore Kickfire module that we discussed, please contact us directly.