A short show & tell on how we hacked a simple integration between Adobe Lightroom and Sitecore Media Library. 1-click image publishing.
…"they aren't taking advantage of any of the Sitecore XP functionality in phase 1" - No personalization, no testing, no engagement automation, no engagement value, no notion of personas or customer segmentation.
Here are some warning signs that your new experience project may end up only a CMS project.
There is a different type of shopping. One that is experience based. So many product and service purchases today occur at the end of a customer journey that is based more on the customers expected experience with the product or service then based on the specific attributes of the product or service.