1 of 7 - Component Personalization
KickFire data is available for personalization from within the Sitecore component personalization options
2 of 7 - Pattern Card Matching
Personalize content by matching the SIC code based industry pattern card options.
3 of 7 - Current Visit & Contact
Match industry pattern card on current visit and/or contact profile
4 of 7 - Company Name Matching
Personalize content on a per-company level. Use this functionality for granular account based marketing (ABM) or company specific recruiting.
5 of 7 - KickFire Conditions in Sitecore
The Bonfire KickFire module ships with 5 custom conditions for KickFire data
6 of 7 - KickFire Facets
…Including a condition that can trigger off of any of KickFire’s returned data points
7 of 7 - KickFire Data Points
…Including things like country, NAICS codes, stock symbols and social account names