GoGuide for Sitecore

The Bonfire GoGuide for Sitecore is a 30-day program designed to introduce business users to Sitecore's rich suite of marketing functionality -- one of the primary reasons that organizations select Sitecore. The GoGuide for Sitecore is designed for the 85% of organizations that aren't yet taking advantage of the marketing functionality that they bought.

In 80 hours, over 30 days, we’ll cover the following:

• Goals – document and define specific goals that can be measured.

• Engagement value scale – enables you to determine the impact of specific digital goals on your strategic objectives by assigning values.  Higher the value, more important the goal

• Customer segmentation – identify key customer segments.

• Sitecore profiles – create profile and pattern cards based on content modeling and segmentation.

• Customer journey mapping – create map of key visitor segment by identifying the content and goals of each stage.

• Sitecore Marketing Control Panel – create the marketing taxonomy to maintain profiles, goals, engagement values, etc.

• Analytics configuration and analysis – review analytics to optimize segment conversion and identify new opportunities to deliver better customer experiences.

In the wild

This isn’t an academic exercise done in a Sitecore demo site. We do this work together, in your Sitecore instance. We’ll come up with a customer segment and use case for the work. And, we’ll review the analytics together.

What the process looks like

The typical project sequence looks something like this..

• Set the team; on the Bonfire side and the organization side

• Business input questionnaire

• Site review (front end & back end)

• Discovery workshop (3 - three hour sessions)

• Strategy output documentation & implementation guidelines

• Website implementation

• Analytics review, website tuning, next steps

Project Awareness

• This is a level 1 program, designed to get you started using Sitecore marketing. If you're looking for advanced implementation of Sitecore let's talk about your custom needs.

• This engagement requires that Sitecore XP functionality is implemented and configured to function per Sitecore's guidelines.

• This is not a formal site audit. We'll share observations along the way, but the focus of this engagement is the development of a strategy and implementation of that strategy.

• This is a hands-on engagement where we work as an embedded part of your team -- This is not group training. We limit strategy stakeholder involvement to 2-3 and implementation stakeholder involvement to 1-2. If you have specialized needs, we can tune this engagement to fit the needs of the organization.

• We do one GoGuide engagement per month.

Interested?

Let’s set-up a call to do a deep dive on your Sitecore implementation and the details of the GoGuide process.