GoGuide for Sitecore

surface-goguide.png

The Bonfire GoGuide for Sitecore is a 30-day program designed to introduce business users to Sitecore's rich suite of marketing functionality -- one of the primary reasons that organizations select Sitecore. The GoGuide for Sitecore is designed for the 85% of organizations that aren't yet taking advantage of the marketing functionality that they bought.

In 80 hours, over 30 days, we’ll cover the following:

  • Goals – document and define specific goals that can be measured.

  • Engagement value scale – enables you to determine the impact of specific digital goals on your strategic objectives by assigning values.  Higher the value, more important the goal

  • Customer segmentation – identify key customer segments.

  • Sitecore profiles – create profile and pattern cards based on content modeling and segmentation.

  • Customer journey mapping – create map of key visitor segment by identifying the content and goals of each stage.

  • Sitecore Marketing Control Panel – create the marketing taxonomy to maintain profiles, goals, engagement values, etc.

  • Analytics configuration and analysis – review analytics to optimize segment conversion and identify new opportunities to deliver better customer experiences.

Your GoGuide process has helped tremendously to get everyone on the same page here with how we should approach DMS
— Digital Marketing Lead @ enterprise eCommerce brand

In the wild

This isn’t an academic exercise done in a Sitecore demo site. We do this work together, in your Sitecore instance. We’ll come up with a customer segment and use case for the work. And, we’ll review the analytics together.

What the process looks like

The typical project sequence looks something like this..

  • Set the team; on the Bonfire side and the organization side

  • Business input questionnaire

  • Site review (front end & back end)

  • Discovery workshop (3 - three hour sessions)

  • Strategy output documentation & implementation guidelines

  • Website implementation

  • Analytics review, website tuning, next steps

Project Awareness

  • This is a level 1 program, designed to get you started using Sitecore marketing. If you're looking for advanced implementation of Sitecore let's talk about your custom needs.

  • This engagement requires that Sitecore XP functionality is implemented and configured to function per Sitecore's guidelines.

  • This is not a formal site audit. We'll share observations along the way, but the focus of this engagement is the development of a strategy and implementation of that strategy.

  • This is a hands-on engagement where we work as an embedded part of your team -- This is not group training. We limit strategy stakeholder involvement to 2-3 and implementation stakeholder involvement to 1-2. If you have specialized needs, we can tune this engagement to fit the needs of the organization.

  • We do one GoGuide engagement per month.

Interested?

Let’s set-up a call to do a deep dive on your Sitecore implementation and the details of the GoGuide process.

Name *
Name
Phone
Phone
http://