Intuitive, easy to use content management is table stakes for any enterprise customer experience platform.  However, many systems lack flexibility and are too complex for all but the most technically sophisticated users. Sitecore is a leader in both the Gartner Magic Quadrant for Web Content Management and the Forrester Wave for Web Content Management Systems because of it’s rich functionality and ease of use.Regardless of experience level, you’re equipped with the tools they need to keep website content fresh and up-to-date. You can edit in-line, right on a page, or leverage more robust features for workflow control, metadata management, and multi-channel page layout—no development necessary.

Experience Editor

The Experience Editor is the simplest of the editing tools that Sitecore provides. The Experience Editor is a WYSIWYG editor that allows you to easily make changes to items directly on the page. You can edit all the items that are visible on the page — text, graphics, logos, links, and so on.In the Experience Editor, you can edit the fields of the current item and the fields of any items rendered on the page. For instance, if the menu on the page consists of titles of the product items, you can edit the titles without navigating to the product items themselves.

Workflows

Sitecore ships with powerful workflow functionality.  Workflows provide a flexible and controllable way of content creation, maintenance, and review. Sitecore's workflow facilities make it possible to quickly define sophisticated workflows, often without writing any code at all.

Accelerators

Many implementations include the selection of a Sitecore accelerator like SCORE or Sitecore's own SXA.  These accelerators provide a set of templates, flexible layouts and reusable components.  They enable rapid prototyping of IA, wireframing and content entry.  The addition of an accelerator to a Sitecore project speeds time to market, increases consistency and enables marketers to be more self sufficient.