Do you know enough about your MarTech stack to be able to have a productive marketing conversation? If not, it may be time to build out some skills.
Are you a sheep or a shepherd?
Getting more out of Sitecore Experience Analytics
Looking to set-up Sitecore Experience Analytics? Most folks don't initially understand how much of Sitecore's overall marketing configuration pushes through to the various Sitecore analytics tools. Or put another way, you need to set-up Sitecore for marketing in order to get better analytics out of Sitecore.