Well rounded personas help customer experience designers construct personalized customer journeys that really resonate with your visitors. If you struggle with personalization, you may be suffering from Flat Stanley Syndrome.
Project Profile - Abbey Carpet & Floor
The value of customized Sitecore training
Extending xDB
MarTech 2017
Localization considerations in Sitecore
Do you need a Sitecore project guide?
Hiding the Timeline in the Experience Profile
Increase customer engagement through better digital listening
Bonfire earns two MVP Awards
Inside the Sitecore Test Lab
Sitecore Commerce 8.2.1
Should marketers get more technical
Cocktail Party Personalization
Florida SUG - January 2017
In-store digital attribution and Sitecore xDB
I've written several times about consumer brands dealing with channel conflict. The multi-channel retailer often times has a bit of internal channel conflict going on as well - web sales vs. in-store sales. Even though the teams are part of the same company there can often be division between the online and in-store departments.
It's a high priority, from our CEO
My First Weekend with the Sitecore Experience Accelerator (SXA)
We're building a new Bonfire site. At the same time our development team is working on a Helix-based project, I’m building out the same site using the Sitecore Experience Accelerator (SXA). So, I guess you could say we’re building the new Bonfire site twice. This post is about my first weekend with SXA.
The importance of personalization in phase 1
…"they aren't taking advantage of any of the Sitecore XP functionality in phase 1" - No personalization, no testing, no engagement automation, no engagement value, no notion of personas or customer segmentation.
Here are some warning signs that your new experience project may end up only a CMS project.
The death of the product catalog
There is a different type of shopping. One that is experience based. So many product and service purchases today occur at the end of a customer journey that is based more on the customers expected experience with the product or service then based on the specific attributes of the product or service.